• Chris McClure
    Chris McClure
    Co-Founder, Aligned Dental Partners

    Chris co-founded and jointly heads Aligned Dental Partners LLC, providing consulting services to dental practices throughout North America. Chris oversees operations and guides the implementation of systems, best practices, and growth plans for all affiliated dental offices.

    He brings extensive experience in both consulting and executive leadership in the dental field. Formerly, Chris served as the Chief Operating Officer for a New-York-based dental support organization which he co-founded with a dentist investor. Chris and his team successfully achieved 34% organic revenue growth in a 6-month span using proven dental management systems and techniques. Prior to that, he served as the Director of Consulting for the nation’s premier consultancy to dental practices. In that role, Chris oversaw a team of consultants who worked with hundreds of the country’s top dentists whose focus was to grow practice revenue and increase efficiency. He advised DSOs and group practices on growth strategy, systems implementation, and provided operational training to staff.

    Prior to dental consulting, Chris was a Big 4 Management Consultant where he advised leading Fortune 500 companies, the Department of Defense, and other federal agencies. His experience includes facilitating mergers and acquisitions, implementing ERP systems as part of major supply chain transformations, and developing and implementing enterprise performance management capabilities.

    Chris has a B.S. from the Pennsylvania State University, Smeal College of Business and holds various consulting and management certifications.

  • Daniel Gemp
    Daniel Gemp
    President, Dreamscape Marketing

    A nationally recognized speaker on ethical digital marketing for healthcare organizations, Dan maintains a year-round speaking schedule, forecasting digital marketing trends and delivering the strategies to capitalize on them. His unique perspective, at the intersection of business, digital marketing, and healthcare, has positioned him as a thought leader and go-to contributor to healthcare conferences, podcasts, webinars, and publications including Bloomberg and The New York Times.

    As president of Dreamscape Marketing, Dan has made it the company’s mission to provide our clients a partner in building a marketing vehicle for the 21st century, to serve as their guide to digital marketing strategy, and deliver them a digital presence that efficiently drives new business development through highly qualified new patient leads.

    Daniel has nothing to disclose.

  • Rand Schulman
    Rand Schulman
    CEO/Chairman, DMscore

    Rand is a serial entrepreneur leading several IPOs and exits, and is a pioneer in digital analytics and big data. He’s the CEO/ founder of the first SaaS-based web-analytics company, Keylime, acquired by Yahoo! and the founding CMO of analytics company WebSideStory through its IPO, (now Adobe Analytics). He has been a director and executive officer of numerous other data & digital intelligence companies including UNICA (IBM). Rand is a co-founder of the Digital Analytics Association, and teaches analytics at well-known universities. He graduated from University of the Pacific with a Literature degree.

    Rand has nothing to disclose.



Feb 04 2022


Pacific Standard Time
2:30 pm - 3:30 pm

Best in Class Marketing Strategies for the Group Practice

Session Description: One of the best ways to improve performance is through a best in class marketing program.  This panel will cover some innovative and creative ways to conduct marketing and also some innovative technology that lets the group practice score their performance.

Learner Objectives: Attendees will be able to walk away with marketing insights that they can take back to their practices.

Continuing Education Credits: 1.0

Schedule Subject to Change

The event is finished.

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